In 1964, a version of this appeared as a gin ad. NC State’s History of Graphic Design offers more detail:
Created in 1964, Protest Against The Rising Tide is a poster done by Seymour Chwast, for Booth’s Gin company, promoting the sale of Booth’s alcohol. The poster features the words “Protest Against the Rising Tide of Conformity,” with a small line of font at the bottom stating “Serve Booth’s House of Lords, the non-conformist gin from England.”
This one seems to have penguins at the bottom. I heartily approve.
Photo by Estate Sale Angels.